Timezone is an international chain of family amusement arcades synonymous with RPG and Daytona races in APAC since 1978. But to millennials, Gen-Zs and families increasingly glued to their mobiles, the brand had become a dusty game cartridge needing a reboot.
This branding project refines their proposition to new audiences, expressed through a new suite of identity applications (both online and off) to enliven the Timezone experience they can’t get anywhere else. The result is the personable, fun and interactive branding that’s clear across touch points. Cementing Timezone as the place to create fun memories with family and friends for now and the future.
